Senior Brand and Strategic Communications Officer

About the team

This role sits in the exciting strategic communications and brand team.

We help tell Mind's story and bring it to life. We work with teams across the organisation, helping plan and manage communications so we can deliver the right work, at the right time.

We run marketing campaigns for Mind's corporate partners, retail shops and key programmes.

Together, we work to make sure Mind's message is clear, joined up and has the greatest possible impact

Team information

Join us as a Senior Brand and Strategic Communications Officer to help shape Mind's strategic comms planning, develop Mind's brand and lead on campaigns that helps more people access support.

This is for a fixed term contract for a maternity cover until May 2027. The salary is £41,242 (includes London weighting) per annum, paid on a pro-rata basis.

This role will:

-lead and deliver integrated campaigns from planning through to evaluation

-support organisation-wide strategic communications planning to make sure we're coordinated, audience-led and aligning to priorities

-provide expert brand guidance and champion consistent application of Mind's brand across the organisation

-use audience insight, research and performance data to inform communications and improve impact

-build strong relationships with internal and external stakeholders to deliver joined-up communications activity

This role requires a strong commitment to equity, diversity,and accessibility, making sure communications and brand activity are inclusive, representative and informed by the experiences of people with lived experience of mental health problem

Key duties and responsibilities

The post holder will:

- Support delivery of Mind's strategic communications planning: Help coordinate Minds communications activity. This includes making sure Mind's work across the year is audience-led, aligned to Mind's priorities and contributes to our overrall brand narrative.

- Deliver audience-led strategic communications campaigns: Plan, manage and deliver audience-led communications campaigns that raise Mind's profile and support Mind's objectives. This includes developing integrated comms plans, developing creative, keeping track of performance and delivering evaluations.

- Champion equity, accessibility and audience insight: Make sure equity, inclusion and accessibility are embedded across all communications and brand,helping Mind reach everyone experiencing mental health problems. This includes engaging with people with lived experience to inform your work.

- Offer brand advice and guidance: Provide expert guidance on brand compliance and alignment with organisational strategy. Lead on brand monitoring including overseeing our monthly brand report. Maintain awareness of brand insights, audience research, as well as wider sector trends to inform decision making.

- Manage brand assets management system and capability building: Support the effective management of Mind's brand asset management systems. Support with brand training and resources, helping colleagues across Mind and the Federation to confidently use and apply the brand.

Mind's equity statement

Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.

This role requires a Disclosure and Barring Service (DBS) check.

We retain the authority to close this vacancy prior to the advertised closing date and without prior notice, once an adequate number of applications has been received. Applications will be assessed on a continuous basis, and we respectfully advise prompt submission to ensure consideration.