Business Intelligence Lead - Engagement and Income

Position: Business Intelligence Lead - Engagement and Income
Hours: Full-time (35 hours a week)
Contract: Permanent
Location: Office-based in London N4, with flexibility to work remotely
Salary: Starting from £45,226 per annum plus excellent benefits
Salary Band and Job Family: Band 3, Profession/Technical
You will start at our entry point salary of £45,226 per annum, increasing to £48,053 after 6 months service and satisfactory performance and to £50,879 after a further 6 months.

About us

We make sure people living with MS are at the centre of everything we do. And it is this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research, and provide award winning support and information.

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you will be able to make a difference.

About this job

We are in a pivotal moment in how we use data at the MS Society. Following investment in a new CRM and data infrastructure, we are building our strategic analytics capability, one that shapes how we engage, communicate with, and support the MS community and our supporters.

We are looking for a Business Intelligence Lead for Engagement who is, first and foremost, a strong analyst. Someone who's built propensity models, next best action logic, or lifetime value analysis, and who understands how to turn that thinking into segmentation, selections, and audience strategies that improve engagement and fundraising outcomes. You will lead a team and shape how we understand our audiences, turning that understanding into action.

What you will be doing

• Applying advanced analytical techniques e.g. propensity modelling and next best action, to understand audience behaviour and inform engagement and fundraising strategy
• Overseeing selections and segmentation for income and engagement activities and journeys, ensuring they are accurate, timely, and grounded in real analytical insight
• Leading a team of analysts, developing their skills in advanced analysis as well as delivery
• Partnering with fundraising, marketing, communications, and digital teams to embed data-driven decision-making
• Building dashboards and reporting that go beyond tracking KPIs to actively changing how decisions get made
• Contributing to our wider data maturity journey as we build out the Data and BI function

What we are looking for

• Significant, hands-on experience designing, building, and applying advanced predictive analytical techniques that directly inform engagement and income decisions
• Strong hands-on experience with CRM systems, FastStats, and Power BI, together with proficiency in SQL
• Experience developing and managing a team, providing data and advisory services across an organisation
• Excellent analytical, problem-solving, and communication skills - able to make complex information accessible to a range of stakeholders
• Experience in a data-driven marketing, engagement, or fundraising role

If you are excited by the idea of building an analytics function from a strong foundation, and shaping how it grows from here, we would love to hear from you.

Closing date for applications: 5pm on Friday 4th September 2026

Interested?

PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.

We particularly welcome applications from disabled people and or people from minoritised ethnic backgrounds.

We'd be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application.

Disability Confident Employer
We're a Disability Confident Employer and we're committed to promoting equality and diversity.

You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.

If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.

More about our recruitment and selection process

• The first round of our recruitment and selection process includes an interview with competency-based questions.
• Our recruitment and selection process might also include extra tasks. For example, a written or Microsoft Excel test or making a presentation.
• We'll let you know what the selection process will include when we invite you to interview. You can ask for any more reasonable adjustments for the interview as part of the invitation.
• You might also be invited for a second interview. We'll let you know about this during the selection process.

More about our employee benefits:
We have a wide range of employee benefits including (but not limited to):

Encouraging work life balance

• 39 days paid annual leave (including bank holidays), pro-rata for part-time
• More annual leave entitlement, based on length of employment
• Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us)
• Flexible working options

Caring for you and your family

• Generous sick pay entitlement
• More sick pay entitlement, based on length of employment
• Opportunity to buy and sell annual leave in each calendar year
• Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis
• Enhanced leave for new parents
• Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
• Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
• 10 days paid disability leave a year, pro-rata for part-time
• 10 days paid carers' leave a year, pro-rata for part-time
• Cycle to work scheme
• Death in service scheme
• New family-friendly benefits, including paid leave:
  • In the event of miscarriage or still birth
  • To support fertility treatments
  • For antenatal appointments for both parents

Thinking about your finances

• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest-free emergency loans
• Give as you earn to support other charities of your choice before tax
• New employee portal including lifestyle savings vouchers and personal wellbeing

Enriching your life at work

• Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
• Yearly internal apprenticeship opportunities
• New, modern offices that embrace working together both in-person and remotely
• Various opportunities to influence how we internally operate (including surveys, and focus and committee groups)
• Active and supportive internal employee networking groups for collaboration and peer support
• 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community)
• 2 days paid leave a year for volunteering with other charities during normal

Safeguarding
We're committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with.

This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment.

We recognise our particular responsibility to make sure vulnerable adults and children are protected.

We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.

Your right to work in the UK
You must have the right to work in the UK to work in paid employment with us. You'll need to share documents showing you're eligible to work in the UK if we offer you employment.

You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don't have a Sponsor Licence agreement with the Home Office and aren't able to support you with your visa applications.

No agencies please.