Senior Business Development Manager

Senior Business Development Manager (SBDM)

Location: Reading, UK

Salary: Up to £48K

Company Overview

A dynamic and growing audiovisual solutions provider delivering innovative technology solutions and exceptional customer service across a range of industries. The business specialises in transforming collaboration, presentation, and communication spaces through tailored AV and IT solutions.

As a Senior Business Development Manager, you will play a key role in driving business growth by managing and developing high-value accounts, identifying new opportunities, and leading sales activity within your region. You will work closely with IT Directors, Facilities Managers, and office fit-out companies, using your industry expertise to build strong client relationships and deliver tailored AV solutions.

This opportunity is ideal for a motivated sales professional with a passion for technology and a proven background in B2B sales.

Key Responsibilities

Identify and secure new business opportunities across multiple sectors, focusing on AV and IT solutions.

Develop and implement strategic sales plans to achieve targets and expand the client base.

Engage with key decision-makers including IT Directors, Facilities Managers, and contractors to understand business needs and recommend suitable solutions.

Manage the full sales cycle from prospecting through to closing deals, ensuring accurate forecasting and follow-up.

Manage and grow a portfolio of high-value accounts.

Conduct regular client reviews to identify upselling and cross-selling opportunities.

Deliver excellent customer service to maintain long-term client relationships.

Collaborate with marketing teams on account-focused campaigns and initiatives.

Support and mentor junior sales team members by sharing best practices.

Monitor industry trends and competitor activity to maintain market competitiveness.

Attend networking and industry events to build brand presence and generate opportunities.

Maintain a strong understanding of AV products and services.

Work closely with technical teams to design solutions aligned with client requirements.

Stay up to date with AV technologies and industry developments.

Key Requirements

Minimum 5 years' B2B sales experience, ideally within the AV sector.

Proven success in achieving and exceeding sales targets.

Experience working with office fit-out companies, contractors, and IT teams is highly desirable.

Skills & Qualifications

Strong understanding of AV products and solutions.

Excellent communication, negotiation, and presentation skills.

Full UK driving licence and own transport.

Right to live and work in the UK.

Benefits

Competitive salary with uncapped commission structure.

Supportive and collaborative working environment.

Opportunities for professional growth and career development.

Work Location: In person